Since 1993, the founders of Johnsen, Fretty & Company believed there were substantial opportunities for an investment bank that focused exclusively on providing specialized financial advisory services to middle-market media and communications firms. Companies such as these have a significant need for specialized advice and often require high-level attention from their advisors. To capitalize on this opportunity, Jim Johnsen and Steve Fretty formed Johnsen, Fretty & Company.

Since inception, JFC has focused its investment banking efforts on the following media and communications segments, and has developed a proprietary expertise in each:

• Out-of-Home or Placed-Based Media

  • Billboards

  • Street Furniture

  • Brochure Advertising

  • Digital Displays

  • Transit Advertising

  • Indoor/In-Store Advertising
     

• Sports Media and Communications

  • Naming Rights Agreements

  • Broadcast Rights Agreements

  • Other Team Licensing Initiatives

Over the last 11 years, Johnsen, Fretty & Company has completed over 90 middle-market media and communications transactions. These transactions have ranged from $1 million in deal value to $125 million in deal value.